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Branding
Cases
I am currently working on branding cases mainly with Groove Media, which I have co-founded and where I'm in charge of our branding projects. Together with co-founder Jesse Heslinga, we offer companies branding and performance marketing services according to their needs.
My previous branding experiences include working as RAK DAO's Lead Designer and being in charge of the company's brand refresh and all the visuals in marketing and branding assets.
Brand Identity & Strategy / Branding Assets
Pablo del Pino
MUSIC PRODUCER
As part of Groove Media, I worked on creating a complete rebranding for the versatile music producer Pablo del Pino. Pablo wanted a visual and strategic component along his unique auditory identity to give to his audience. After getting the messaging and strategic components right, we worked on a complete new visual brand for Pablo, including a logo, brand colours, typography, imagery and tone of voice.
Brand Identity & Strategy / Branding assets
DAVE GRAHAM
FILM COMPOSER
Dave is a well known film composer who writes music for film and television in the UK. He has a strong following for his electronic persona, so the challenge was to create a brand that reflects his music, which is timeless and sophisticated. As part of Groove Media, I created a minimalist visual identity, which is simple, but matches the identity of the artist. To complete the branding package, we created a messaging and storytelling package that Dave can implement to be more active and stronger on his social channels.
Brand Identity / Branding Assets
DAO Hive
BUSINESS CENTER
For a business center, which provides spaces, offices and an innovative ecosystem for entrepreneurs, I created a brand identity and branding assets. The identity communicates a modern and creative atmosphere, where the entrepreneurs are buzzing with new ideas.
Brand Refresh / Branding Assets
RAK DAO
Free Zone dedicated to Digital and Virtual Assets companies
As RAK DAO’s Lead Designer I first worked on a brand refresh, created new branding assets and then was in charged of the company’s visual presentation and marketing materials being aligned with the new brand.
The new brand is communicating a bold, brave, innovative and high-energy atmosphere.
Brand Identity & Strategy / Branding Assets
Design Your Growth
GROWTH HACKING AGENCY
For Design Your Growth, a growth hacking agency based in Amsterdam, we created a brand identity, which communicates a creative attitude and is not too serious. As a wish for the logo was to have something that visualizes growth.
Brand Identity & Strategy / Branding Assets
GROOVE MEDIA
MARKETING AGENCY
For our Groove Media I wanted to create a brand identity, which communicates cool and confident vibes of urban professionals, who are serious but creative makers. The colour palette has warmth and energy, and the green secondary highlight colour makes it a unique and distinctive colour combo.
The design process started form designing our extensive brand strategy on top of which the brand identity is build. This ensures that the brand is more impactful, has some substance to it and it's not just pretty colours and a logo. 🔥
🌐 groovemedia.io / instagram / linkedin
Brand Identity & Strategy / Branding Assets
Studio DMA
DESIGN STUDIO
For my own design studio I created a brand identity, which communicates an elegant yet vibrant atmosphere. Main focus was on creating a unique and versatile colour palette combined with a minimal logo, which works well with my bold patterns and colourful artworks.
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